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I help first-time buyers in Washington State find, acquire and launch short-term rentals by assessing market demand, realistic revenue, the permit path, startup budgets and an operating plan, all tested against reliable data sets, analysis and first-hand operator experience. I built the STR Planning Tool to plan my own purchase, and a free variant is available on STR Foundry. I also share what I learn as an owner-operator in Insights, the STR Foundry newsletter.
Red Hearth Retreats is a small hospitality company on Washington’s Long Beach Peninsula, built on the belief that vacation homes should give something back to the people who stay in them. The Resthouse, our first vacation property, opened in September 2026: a newly remodeled two-bedroom cottage in Ocean Park built around a 1,015 sq ft private courtyard with a 7-person Wellis hot tub, heated outdoor shower, outdoor kitchen with dining for six and a wood fire pit.
I spent more than twenty years developing hardware, software and user experience for pro audio brands and startups, rising to Director of Product Management and working through two acquisitions. Along the way, I honed skills across brand strategy, product roadmapping, product marketing, channel marketing, technical training, budgeting and forecasting. Today I’m open to consulting, fractional and mentoring work, especially with startups and growing small businesses that need that experience.
I was Director of Product Management at Mackie when the deal was announced.
After two decades there, I moved into startup building.
To apply my product management, business strategy and market intelligence experience beyond pro audio.
Began searching for a property to buy and operate myself.
The hospitality brand of Red Hearth Holdings, LLC.
Closed on a cottage in Ocean Park, Washington, then renovated and furnished it over the summer.
Advising people who are evaluating and launching short-term rentals in Washington State.
Open to consulting, fractional and mentoring work in product management, business strategy and market intelligence.